Why is LeanData interested in Tofu?
LeanData are focused on scaling their 1:1, 1:few and 1:many personalization efforts to drive conversions and campaign scale. The current tech stack doesn't allow for easy creation of personalized content or have the workflows necessary to operationalize. We’ve identified that personalization works, now we need to scale up a demand-gen motion around this.
Rather than relying on inbound IP-lookup solutions that require us to make all the content, we’re looking at solutions that will use AI to create the personalized content and then help us distribute it.
Tofu are uniquely positioned to help execute this strategy - they’ll allow LeanData to execute personalized omnichannel campaigns at scale, reading data directly from Salesforce or Hubspot and pushing back personalized landing pages, email sequences, blog posts, ads. We can also use Tofu to localise content for different regions in EMEA.
Tofu are not just focused on helping marketing teams use AI for copywriting, but have built out the workflows to leverage Gen AI within the tools we are already using. Here is an example flow for creating custom campaigns when accounts spike in 6Sense, for example —
Who is responsible for what in the Tofu x LeanData partnership?
| Who | Role | Responsibilities |
|---|---|---|
| Elaine Zelby | Tofu Co-founder and CRO | Customer need identification, alignment, education, sales |
| EJ Cho | Tofu Co-founder and CEO | Product feedback, education, support |
| Joe Jarvie | Account Executive | Value delivery, strategy, handover to customer success |
| Chengxin Tan | Sr. Growth Marketing Manager | GTM strategy, tool selection, tactical implementation |
| Maura Ginty | Franctional CMO | GTM strategy, budgeting |
| Cindy Lopez Caceres | Demand Generation Specialist | GTM strategy, tactical implementation |
What to expect during the onboarding and pilot phase